Sip Happens

Program » Adobe Illustrator // Adobe InDesign // Adobe Photoshop

Format » Branding

Based on the target market I defined, we built new packaging for a new tea for this project. I made the decision to develop a tea that was primarily intended for individuals aged 20 to 44, although it could be consumed by anybody. The tea’s main purpose was to keep you hydrated all day long while also adding taste, something that water does not. In order to avoid having to spend time brewing it, I chose to can it. Additionally, I made use of vivid hues like lime green, orange, and pink. I really learned about the packaging marketing design process with this assignment, and I had fun coming up with a novel, refreshing method of staying hydrated.