Sip Happens

Program » Adobe Illustrator // Adobe InDesign // Adobe Photoshop

Format » Branding

We worked together to build a brand for this project, which was based on a city that you would have to spend two days touring. In order to showcase the cities in our esteemed regions, we collaborated with a South Korean university. My friend and I decided on Peoria, Illinois as our destination, and we planned a bar and grill crawl for Peoria Heights and Downtown. We decided on a lively night out. Together, my peer and I created the brochure, logo, and poster. After that, I created mockups to demonstrate how they might appear in various formats as you were exploring the city.